I started my casting career in 1998, after a stint in picture publicity at Channel 4 & a pit-stop in TV production. I began street-casting in the 90's , when it was a really new method and instantly fell in love with it.  I was often found trawling boxing gyms or late night Soho bars searching for the next interesting face.  I began casting the Dove "Campaign For Real Beauty" in 2004,  working initially with David Bailey.  I later went on to shoot the campaign with photographers  such as Rankin & Annie Liebovitz - to name but a few.  Dove revolutionised advertising; spawning a move towards using more real people in advertising - something I was already passionate about.

Fast forward 20 years, I still cast Dove, along with many other interesting street-casting briefs.  I also cast models, actors, children - and pretty much anything else in-between!  I even cast dogs once!

I have worked with all the major advertising agencies & have cast numerous award winning commercials. Clients include iphone; Nike; Adidas, BT, Sky, Natwest,  Halifax, NHS, Lidl, Sainsbury's, Asda, Tesco, Garnier; Philips, Colgate, Aquafresh, Listerine; Dove, Wella, Head & Shoulders , Specsavers, O2, Vodafone , etc.

 I have excellent relationships with many Casting Directors internationally - and am able to work hand in hand to fulfil your brief - no matter the country! Recent International projects include China; Thailand; Phillipines; India; Spain; Germany; France; Ireland.

I work closely with a dedicated team of  freelancers, who are able to street cast, research, take sessions, etc. So get in touch if you need a fab casting with a lovely crew. 

We won't disappoint.  Honest.